BOOKS ADVERTISING

 

Andrews, Marc, Hidden Persuasion: 33 Psychological Influences Techniques in Advertising, Laurence King Publishing; Reprint edition, 2019

 

Berger, Arthur Asa, Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition, Rowman & Littlefield; Sixth edition, 2020

 

Berger, Jonah, Invisible Influence: The Hidden Forces that Shape Behavior, Simon & Schuster; Reprint edition, 2017

 

Berger, Jonah, The Catalyst: How to Change Anyone's Mind, Simon & Schuster; Reprint edition, 2022

 

Cialdini, Robert B., Influence: The Psychology of Persuasion, Revised Edition, Harper Business; Revised edition, 2006

 

Cracknell, Andrew, Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age, Quercus, 2011

 

Einstein, Mara, Advertising: What Everyone Needs to Know®, Oxford University Press, 2017

 

Harrison, Steve, Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world, Adworld Press; 3rd ed. Edition, 2021

 

Holt, D. B., How Brands Become Icons: The Principles of Cultural Branding, Harvard Business Review Press; Illustrated edition, 2004

 

Lears, Jackson, Fables Of Abundance: A Cultural History Of Advertising In America, Basic Books, 1995

 

Malone, Chris, Susan T. Fiske, The Human Brand: How We Relate to People, Products, and Companies, Jossey-Bass, 2013

 

Neumeier, Marty, The Dictionary of Brand, AIGA Center for Brand Experience, 2004

 

Ogilvy, David, Miles Young, The Unpublished David Ogilvy, IPS - Profile Books; Main edition, 2014

 

Ogilvy, David, Ogilvy on Advertising, Vintage, 1985

 

Ogilvy, David, Sir Alan Parker, Confessions of an Advertising Man, Southbank Publishing; REV ed. Edition, 2012

 

Packard, Vance, Mark Crispin Miller, The Hidden Persuaders, Ig Publishing; Reissue Ed edition, 2007

 

Pont, Simon, The Better Mousetrap: Brand Invention in a Media Democracy, Kogan Page, 2012

 

Schaefer, Wolfgang, JP Kuehlwein, Rethinking Prestige Branding: Secrets of the Ueber-Brands, Kogan Page, 2015

 

Sivulka, Juliann, Soap, Sex, and Cigarettes: A Cultural History of American Advertising, Cengage Learning; 2nd edition, 2011

 

Twitchell, James B., Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All, Crown; Reprint edition, 2001

 

Wood, Orlando, Lemon. How the advertising brain turned sour, Institute of Practitioners in Advertising, 2019

 

Young, Miles, Ogilvy on Advertising in the Digital Age, Bloomsbury USA, 2018

 



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